Zapical Brand Identity & Video Campaign

The campaign started with a full brand audit: positioning, competitor visuals, and the tone Zapical needed to project to US homeowners. From there I built a visual language — color, typography-in-motion, pacing — and translated it into a set of ad concepts, each scripted and storyboarded before a single frame was cut.

Production covered hero brand films, 15/30-second performance cuts for paid social, and vertical variants for Reels and Shorts. Every deliverable shipped in platform-native aspect ratios with captions and thumbnail kits, so the marketing team could deploy without any rework.

The system was built to compound: reusable motion templates, a graded LUT set, and a naming/versioning convention that let later campaigns start at 60% done instead of from zero.