Straight Pool Video Advertising
High-conversion video ads for a pool services company.
Overview
Produced professional video advertisements for Straight Pool, a US-based service company. Created compelling visual narratives that drove customer engagement and brand awareness across digital platforms.
Straight Pool needed ads that felt premium in a category dominated by phone-shot content. I designed a look built around clean water visuals, confident pacing, and a clear service promise in the first three seconds — the window that decides whether a paid impression converts.
I produced a modular ad set: one hero spot plus a matrix of hooks, mid-sections, and CTAs that could be recombined per audience. That let the media buyer A/B test creative without commissioning new footage for every iteration.
Deliverables included broadcast-safe masters, social vertical cuts, and a motion-graphics package for seasonal promos.
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